Freeze-thaw cycling is brutal on signage that wasn't specified for it. Water that seeps into a hairline gap in a poorly sealed substrate expands when it freezes, widening the gap every cycle until the material fails from the inside out.
We standardise on aluminium composite and marine-grade substrates for anything mounted outdoors, even when a client's budget suggests a cheaper alternative — the cost difference is minor compared to a full sign replacement two winters later.
Fasteners and mounting hardware get the same scrutiny. Stainless steel throughout, rated for the temperature range we actually see locally, because a rusted bracket is often the real cause of a sign that looks like it's failing structurally.
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